Florence Libbrecht is a Designer specialised in the intersection of Brand & Product.

Florence Libbrecht is a Designer specialised in the intersection of Brand & Product.

I started my career in New York City, where I lived for over eight years in Brooklyn. During that time, I had the opportunity to work as an Art Director for agencies like Your Majesty and Firstborn. Later, I joined Squarespace to help the design team build the new Squarespace.com, contributing to the design system, product strategy, and art direction.


During the pandemic, I returned to Europe and started freelancing for well-known brands as well as smaller shops. I believe in minimal design, insightful content, and well-crafted experiences based on clients’ and users' needs. I design systematic and scalable products and experiences that leave a positive impact on people.

I started my career in New York City, where I lived for over eight years in Brooklyn. During that time, I had the opportunity to work as an Art Director for agencies like Your Majesty and Firstborn. Later, I joined Squarespace to help the design team build the new Squarespace.com, contributing to the design system, product strategy, and art direction.


During the pandemic, I returned to Europe and started freelancing for well-known brands as well as smaller shops. I believe in minimal design, insightful content, and well-crafted experiences based on clients’ and users' needs. I design systematic and scalable products and experiences that leave a positive impact on people.

My Services

My Services

Brand -
Brand strategy and positioning
Naming and brand architecture
Visual identity
Messaging and tone of voice
Brand systems and guidelines

Experience -
User research 



UX/UI Design

Conversion and experience optimisation

Concepting and prototyping 



Design systems

My Experience

My Experience

Made by Many -
Lead Product Designer

09 / 22 – 12 / 25
London

11FS -
Lead Product Designer

05 / 22 – 08 / 25
London

loveholidays -
Design Director

03 / 21 – 03 / 22
London

Popsa -
Lead Product Designer

09 / 19 – 01 / 21
London

Deltatre -
Design Director

08 / 18 – 09 / 19
London

Mirum -
Senior Designer

03 / 18 – 06 / 18
London

Possible -
Senior Designer

04 / 17 – 03 / 18
London

R/GA -
Lead Product Designer

15 / 16 – 04 / 17
London

Clients I've worked with

Clients I've worked with

Subaru





Nike





Google





Specsavers





The World Economic Forum





UBS bank





Siemens





Popsa





Loveholidays





European Tour





Nestlé





Dominos

Linkedin

Instagram

steve.stewart86@gmail.com