Specsavers
Defining the digital design standards behind Specsavers’ global customer experience
Our brief was to help Specsavers improve their digital products and services by defining a set of standards that would bring greater consistency and clarity to every customer journey.
We developed the 'Specsavers Digital Design Standards', a scalable framework that guides how digital services look, behave and are delivered across eight global markets.
The standards continue to evolve, providing a shared foundation for design, user experience and brand across the organisation.
Client -
Specsavers
Industry -
Healthcare
Deliverables -
User research
Design Direction
UX/UI Design
Concepting and prototyping
Design Systems
Specsavers
Defining the digital design standards behind Specsavers’ global customer experience
Defining the digital design standards behind Specsavers’ global customer experience
Our brief was to help Specsavers improve their digital products and services by defining a set of standards that would bring greater consistency and clarity to every customer journey.
We developed the 'Specsavers Digital Design Standards', a scalable framework that guides how digital services look, behave and are delivered across eight global markets.
The standards continue to evolve, providing a shared foundation for design, user experience and brand across the organisation.
Client -
Specsavers
Industry -
Healthcare
Deliverables -
User research
UX/UI Design
Concepting and prototyping
Design System
Specsavers
Defining the digital design standards behind Specsavers’ global customer experience
Popsa’s success had been driven primarily through its native mobile app. However, requiring users to download the app before creating a product introduced friction in the conversion journey. To reach a broader audience and capture high-intent web traffic, the business needed a web-based version of the experience that could reduce barriers to entry while maintaining the quality and emotional appeal of the native product.
Our brief was to help Specsavers improve their digital products and services by defining a set of standards that would bring greater consistency and clarity to every customer journey.
We developed the 'Specsavers Digital Design Standards', a scalable framework that guides how digital services look, behave and are delivered across eight global markets.
The standards continue to evolve, providing a shared foundation for design, user experience and brand across the organisation.
Client -
Specsavers
Industry -
Healthcare
Deliverables -
User research
UX/UI Design
Concepting and prototyping
Design System
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